Reactive Reports a Finalist in the Fifth Annual Pirelli INTERNETional Award Competition

March 15, 2001 (Milan, Italy)

The science webzine hosted by ACD, Reactive Reports, is this year's Finalist in the Fifth Annual Pirelli INTERNETional Award Competition. Reactive Reports had come very close to winning a prize in the competition, according to Pirelli Awards organizer Marco Farinelli. There were over 700 entries for the competition this year. "Unfortunately, the good works were many, while the awards are just a few," reported the spokesman for the Pirelli Awards Committee.

"Given the intense competition, it is an honor and a surprise just to be chosen as a Finalist," said David Bradley, chief Science Writer for Reactive Reports. "We aim to provide the best blend of science for the casual reader, and nothing changes that goal." Bradley has won many awards for his science writing to date, among them a Daily Telegraph Young Science Writer Award (in 1992) and a Merit award in the British Medical Journalism awards.

The award is based on multimedia presentation, in addition to information-rich content. "We are fortunate to have a highly skilled team of web designers whose goal is to communicate chemistry through our visually stimulating web pages. Coupling their skill sets with the technical writing skills of our contributors, we hope that our efforts are both educational and amusing." said Antony Williams, ACD Vice President of Scientific Development and Marketing, and regular contributor to Reactive Reports.

The Pirelli INTERNETional Award was established in 1996 through a generous endowment by the Pirelli corporation (Pirelli S.p.A), as a means of encouraging scientific culture through the internet. It is estimated to be the top prize in the field, both in terms of prestige, and also monetary value, with annual prizes totalling 50,000 Euros ($47,000 US).

All eligible works were carefully examined and voted on by an international Jury Panel, including such illustrious members as Prof. Umberto Colombo, former Minister for Italian Research, and Jury coordinator; Ilya Prigogine, 1977 Nobel Laureate for Chemistry; George Metakides, Director of "Essential Information Society Technologies and Infrastructures", European Commission; Alun Anderson, Editor in chief of New Scientist; Roberto Vacca, mass media expert; Gennaro Visconti, General Manager of the Italian Ministry of Industry; Luciano Criscuoli, General Manager of the Italian Ministry of Research; Giuseppe Rao, Coordinator of the Italian Government's Information Society Forum; and last but not least, Riccardo Perissich, Public Affairs Director, Pirelli S.p.A.