Marketing Communication Specialist
Openings: 1
Location: Toronto, ON, Canada
Type: Full-Time, Permanent
Description:
Working closely with subject matter experts throughout the organization, you will be responsible for envisioning, planning, and executing a wide variety of brand management and marketing communications activities to promote ACD/Labs and our technologies. You will create content and identify appropriate channels for distribution of messaging around ACD/Labs’ product and solutions (both launching new products and supporting existing technologies).
- Develop marketing and communication strategies to provide maximum exposure for the company; aid brand management.
- Plan and execute go-to-market strategies for new ACD/Labs solutions and support existing technologies
- Work with subject matter experts to create and refine messaging and positioning of new and existing products
- Content marketing creation, email marketing and social media marketing
- Create marketing and promotional materials such as brochures, catalogs, flyers, email campaigns, web content, print and web advertising, posters, presentations, videos, surveys, press releases, and media focused tasks
- Plan and execute marketing activities for trade shows and user meetings
- Search engine optimization for the website
- Support sales enablement
- Travel to trade shows (2 per year)
- Interview customers to gather information for marketing activities.
Ideal Characteristics
- Degree in a scientific discipline or experience with analytical techniques and instrumentation; and/or industry experience in life sciences sector
- Excellent written and verbal communication skills
- Experience or training in marketing communications, social media in a professional capacity, and content creation
- Ability to comprehend difficult concepts and translate/simplify/communicate to a broader audience
- Strong project management skills, attention to detail, interpersonal skills and priorities management skills.
- The ability to multitask, prioritize work assignments, meet deadlines, and respond to changing priorities.
- Self-directed, goal oriented and personally accountable
- Experience drafting corporate communications (internal and external) is an asset
- Experience drafting press releases and managing media relations is an asset
- Experience developing online content, and familiarity with best practices in writing for search engine optimization is an asset
- Experience with social media tools within a corporate environment is an asset
Contact
Working at ACD/Labs
With staff in 11 countries ACD/Labs is truly a global scientific software and technology company. Across continents we come together as a worldwide team, striving to help our customers innovate and do good—bring life changing therapies to market, create new products that enhance lives, help conserve our planet, and shape the future.
It takes talent to innovate in scientific technology and to solve our customers’ problems...yours.
See how you can contribute by joining the ACD/Labs team. Don’t see something that fits your talents? Forward your resume and interest to jobs@acdlabs.com.
We are a flexible, fast-paced environment and are always interested in scientists who want to join us in our development, sales and marketing, project management, or support staff teams. If you have excellent interpersonal skills, presentation skills, an ability and willingness to learn, passion, energy, and analytical thinking this is the place for you.
ACD/Labs' offices are situated in beautiful downtown Toronto, with many remote-based employees.
Degrees in Chemistry, Pharmacology, Biochemistry, or related fields are preferable and knowledge of spectroscopy (NMR, IR, MS), chromatography (LC, GC), physical chemistry and/or biochemistry is highly desirable.
ACD/Labs is an equal opportunity employer.