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Marketing Communication Specialist (Chrom/MS)

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Working closely with subject matter experts throughout the organization, the role will be responsible for envisioning, planning, and executing a wide variety of brand management and marketing communications activities to promote ACD/Labs and our technologies. The individual will be responsible for the creation of content and identification of appropriate channels for distribution of messaging around ACD/Labs’ product and solutions (both launching new products and supporting existing technologies).

  • Develop marketing and communication strategies to provide maximum exposure for the company; aid brand management.
  • Plan and execute go-to-market strategies for new ACD/Labs solutions and support existing technologies
  • Work with subject matter experts to create and refine messaging and positioning of new and existing products
  • Build content strategy
  • Content creation (including email marketing, and social media marketing)
  • Create marketing and promotional materials such as brochures, catalogs, flyers, email campaigns, web content, print and web advertising, posters, presentations, videos, surveys, press releases, and media focused tasks
  • Plan and execute marketing activities for trade shows and user meetings
  • Search engine optimization for digital channels
  • Interview customers to gather information that informs marketing and marketing communication activities
  • Use analytics and results from prior campaigns to inform future work
  • Support sales enablement
  • Travel to trade shows (1-2 per year)

Ideal Characteristics

  • Excellent written communication skills
  • 1-3 years’ experience in marketing communications, formal education or demonstrated interest in scientific communication
  • Postgraduate degree in a scientific discipline and experience with analytical techniques and instrumentation (particularly LC/MS and method development). Industry experience in pharma is an asset
  • Ability to comprehend difficult concepts and translate/simplify/communicate to a broader audience
  • Strong project management skills, attention to detail, interpersonal skills and priorities management skills
  • Self-directed, goal oriented, and personally accountable
  • Experience drafting corporate communications (internal and external) and content
  • Experience developing online content, and familiarity with best practices in writing for search engine optimization
  • Experience with analytics and social media tools within a corporate environment is an asset

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