Working closely with subject matter experts throughout the organization, the role will be responsible for envisioning, planning, and executing a wide variety of brand management and marketing communications activities to promote ACD/Labs and our technologies. The individual will be responsible for the creation of content and identification of appropriate channels for distribution of messaging around ACD/Labs’ product and solutions (both launching new products and supporting existing technologies).
- Develop marketing and communication strategies to provide maximum exposure for the company; aid brand management.
- Plan and execute go-to-market strategies for new ACD/Labs solutions and support existing technologies
- Work with subject matter experts to create and refine messaging and positioning of new and existing products
- Build content strategy
- Content creation (including email marketing, and social media marketing)
- Create marketing and promotional materials such as brochures, catalogs, flyers, email campaigns, web content, print and web advertising, posters, presentations, videos, surveys, press releases, and media focused tasks
- Plan and execute marketing activities for trade shows and user meetings
- Search engine optimization for digital channels
- Interview customers to gather information that informs marketing and marketing communication activities
- Use analytics and results from prior campaigns to inform future work
- Support sales enablement
- Travel to trade shows (1-2 per year)
Ideal Characteristics
- Excellent written communication skills
- 1-3 years’ experience in marketing communications, formal education or demonstrated interest in scientific communication
- Postgraduate degree in a scientific discipline and experience with analytical techniques and instrumentation (particularly LC/MS and method development). Industry experience in pharma is an asset
- Ability to comprehend difficult concepts and translate/simplify/communicate to a broader audience
- Strong project management skills, attention to detail, interpersonal skills and priorities management skills
- Self-directed, goal oriented, and personally accountable
- Experience drafting corporate communications (internal and external) and content
- Experience developing online content, and familiarity with best practices in writing for search engine optimization
- Experience with analytics and social media tools within a corporate environment is an asset