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Make the Most of Your LC Optimization Software with Traditional and Creative Approaches

January 27, 2022

January 27, 2022

Are you making the most of your LC optimization software? Do you incorporate it seamlessly into your workflow, or is there room for improvement?

In this webinar, Imad Haidar Ahmad (Associate Principal Scientist, Merck) will show us how he uses optimization software to develop methods more efficiently. From a traditional 3×3 approach to novel peak crossover techniques, from 1D to 2D, he’ll explain how computer-assisted optimization is not just a handy tool in any chromatographer’s toolbox, but also a multi-functional one.

Join us to get new insights on improving your method development process.


Imad Haidar Ahmad

Imad is an Associate Principal Scientist/Scientific Supervisor at Merck, where he works on method development. He formerly worked at Novartis, and received his PhD from Florida State University in 2011.


Sanji Bhal

Sanji is the Director of Marketing & Communications at ACD/Labs. Prior to joining ACD/Labs she was a lab-coat wearing medicinal chemist at Signalgene Inc., where she pursued her ongoing interest in cancer research, followed by a stint with the CRO NAEJA Pharmaceuticals. Sanji began her career in the U.K., completing her Ph.D. in synthetic organic chemistry at the University of Reading, and a post-doctoral fellowship at Cancer Research UK. Today Sanji is passionate about understanding the challenges still faced by scientists and R&D organizations, and helping to 'match-make' their needs with the tools available to support their innovations.