Procter & Gamble employs the Percepta platform to replace physicochemical property calculations made through physical laboratory experiments with virtual experiments. The software helps chemists and formulators to work more efficiently, and assists in the decision-making process. In this presentation David explains how P&G scientists employ Percepta in divining applicability domains for physicochemical prediction models, and in developing more complex models to estimate the properties of mixtures.

About the Speaker: David Stanton has worked for Procter & Gamble in various capacities for over 25 years, starting first in the Pharmaceuticals Division, then on to Corporate Functions, and most recently to Fabric & Home Care. In his current role as Principal Scientist in Computational Chemistry he has been responsible for expanding the usage of modern computational chemistry techniques across several P&G business units and departments.